A total of 242 exhibitors from Pakistan participated in the world’s largest trade fair of textile products, Heimtextil-2013, which included bed wears, towels, curtains, table wears, cushions, dresses and other related accessories. A total of 2601 exhibitors from 80 different countries participated in this fair and Pakistan was ranked 4th in terms of number of exhibitors from a single country.

Pakistan Ambassador to Germany, Mr. Abdul Basit, visited the Pakistan Pavilion and met with the Pakistani exhibitors. He was apprised of issues being faced by them. They informed that the energy crisis in the country had been affecting the production adversely and immediate measures were needed for sustainable development of the industry. The Ambassador assured them that their concerns and problems would be conveyed to the authorities concerned for appropriate action. Mr. Abdul Basit urged them to spend a fair portion of their income on research and development (R&D) as only innovative and trendy products could keep them in the market in this rapidly changing world.

Pakistani exhibitors were optimistic of substantial increase in exports of their products this year as they had made good business contacts during Heimtextil Trade Fair. A large number of buyers and professionals visited the Pakistani Pavilion and appreciated the quality of products displayed by the Pakistani exhibitors.

Mr. Basit also met with the CEO of Frankfurt Messe, Mr. Detlef Braun, who is in charge of Heimtextil Fair, and exchanged views on the arrangements and facilities being provided by the management to the exhibitors. He appreciated the role of Germany for the promotion of international trade. Mr. Braun thanked the Ambassador and assured that the management would continue to improve its facilities in the exhibition halls for both the exhibitors and the visitors.