Pakistan Participates in Fruit Logistica 2015
Ambassador Syed Hasan Javed inaugurated Pakistan Pavilion at International Trade Fair of Fresh Fruits and Vegetables, "Fruit Logistica 2015", Berlin . He went to each Pakistani stall and exchanged views with Pakistani Exhibitors about their products and marketing strategy. He said that the quality and nutrition value of Pakistani agri-products was quite good and meets the international standards but there was a need to introduce latest techniques and technologies in the fruit and vegetable processing field to make them disease-free and increase their shelf life. The representatives of the Pakistan Fruit and Vegetable Marketing Association informed the Ambassador that the quality of Pakistani products had been improved as the latest technologies in the field of fruit and vegetable processing was being applied as well Value-added products had been introduced resulting in substantial increase in their export over the years. Trade Development Authority of Pakistan extended support to seven exhibitors under its policy to encourage new entrants and set up site office to assist and facilitate the exhibitors in their business activities.Dry Fruit Stall, set up first time, attracted a large number of trade visitors on first day of its opening. Here are a few glimpses of the event.

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